Asirvad was promoted by Shri.S.V.Raja Vaidyanathan and his family members in the year 2007. During February 2015 Manappuram acquired the majority of the stakes and Asirvad is now a subsidiary company of the Gold Loan Company Manappuram Finance Ltd. Directors have rich experience and committed to help poor women. Promoters are qualified professionals and committed to help poor women come out of poverty.

Mr.V.P.Nandakumar, Post graduate in Science with additional qualifications in Banking & Foreign Trade. He is a Managing Director & CEO of Manappuram Finance Ltd.

Mr.B.N.Raveendrababu, is a Post Graduate in Commerce with additional qualification in Management Accounting from the U.K. He occupied senior positions in Finance and Accounts in various organizations in the Middle East

 Mr.S.V.Raja Vaidyanathan, B.Tech (IIT Madras), MBA (IIM Calcutta), AICWAI, ACS and has 30 years of experience in the field of financial services, infrastructure, media, telecom & Retail. He is the founder Chairman and currently also the Managing Director of the Company.


Smt Kalpana Iyer FCA. She is ex- business head of CITI Bank, Micro finance division at Chennai. Presently she is a management consultant based in Mumbai. Has more than 21 years of work experience

Mr. V.R.Rajiven He is an IPS officer, retired in 2010 as Director General of Police & Commandment General, Fire & Rescue Services, Kerala.

Mr. Gautam Saigal is founder partner of Pachira Financial Services LLP. He has over 22 years of experience in financial services of which over 16 years has been in private equity investment. Till mid-2013, Gautam was the Managing Director of AA Indian Development Capital Advisors (Ashmore Alchemy India) a mid-market focussed private equity fund. Prior to this he was Vice President, AIG Global Investment Group (Asia) and, as Co-Head of India private equity investment practice, responsible for several private equity investments by various AIG sponsored funds in India. Earlier he worked in investment banking with SSKI Corporate Finance and Stewart &Mackertich for over 6 years. Gautamhas been a member of the Board of Directors and Board Committees in several companies including in financial services, telecom, energy distribution, healthcare, IT services, consumer products, logistics, infrastructure etc. He is a qualified Chartered Accountant.

Mr.A.Ramanathan, M.B.A. He retired as a Chief General Manager from NABARD in Micro Credit innovations Department. He is expert in Institutional Development, Organisational Development, Organisational Behaviour, Small Business Development, Training need assessment, Training techniques etc. He has more than 35 yrs of rich experience in the banking industry.